The greatest potential of the region is the unspoiled nature offered by the river Mirna and the rich heritage of fishing along the Sava River, the tradition of fishing and high quality fish. However, this wonderful ecosystem of the underwater river world is disappearing, typical fish species are either on the endangered list, or there are so few of them that they cannot be offered to guests. Modern tourists and consumers want to know the taste of authentic region, spend their free time actively and with quality, and above all, modern trends in green and cultural tourism are focused on a healthy lifestyle. The strategy proposes that the solution lies in market integration, ensuring a healthy and diverse offer, environmentally friendly solutions, integration with other sectors and the inclusion of vulnerable groups. Operation Fish Legends includes all of the above.

4 - Increasing employment and territorial cohesion